Ok, so here we are, it has been like one of those roller coaster rides where you experience a lot in such a short time and by the end you say: Its that all? After you were (probably) screaming during the ride.
I leave this ride shook but very satisfied with what happened. Suddenly, as everything starts to calm down and I write this, my very last assignment for the term, I realize so much had happened week to week. Yes, I was sitting here, most weeks
“rolling the squirrel” (that is how we Mexicans say… Oh forget it!) thinking about what we discussed earlier in the week about the topic. The routine, to read, annotate and write something coherent has been the most enriching exercise for me, it helped me get more disciplined, academically speaking and preview what was coming next. I certainly wrote most of my blogs at this time, 7, 14, 21, (not 28) days ago. But I can say I spent many other days just thinking of what we talked or telling my wife about those articles that did not make sense to me.
So for knowledge, yes, the internet and DARPA, interesting story, “Its just a Cable” said Juan the first day, “The web is not the Internet” and started to shed light over those tiny details that make the whole thing as fascinating, powerful and dangerous as it is. This is the modern Pandora’s Box, except that we open it regularly without it exploding in our faces… most of the time.
Having references and learning some tags and categories was very useful, we were building our internal agreements and vocabulary, Never-Betters, Better-Nevers and the other lukewarm water guys helped a lot to understand further topics, but most important, to understand each other in the discussions. Obviously the categories were simplistic and the words changed over time, (early/late adopters for example) but the discourse kept growing over the weeks, we were discussing “What Rachel and Anu” said the other day for example.
More than a study of technology, was a discussion about the human mind, or if you allow me, the human soul. I can say I learned from every reading and from everyone, whether they share my point of view or not, the world is a big place, and it becomes even bigger in cyberspace (finally found a place to use that word). Being the oldest around also helped (yes, older than Juan, if not as smart), as I was raised in a world where computers were just a luxury accessory and you dialed the phone, literally. Where you could create things with 512 Kb of RAM, had to be careful to save an image with 1.3Mb of capacity and the user friendly concept was a work in progress (for computers anyway). I certainly may have seemed alien in many of my opinions during discussions but as much I learned from other views, respected them (mostly) and I can say they changed my own vision.
I am sure this was the plan so the ride was successful, as for my favorite topic… I am still debating. I really enjoyed reading about Copyright from a different perspective, always was glad we did not take it off the syllabus, but Digital Reading was also fascinating. In the end, I can say the one I enjoyed most reading was Interacting and socializing, although this may be because it triggered a lot of things and the focus Trenton and Lena gave to it was great, after all, what is the future of Publishing? We will find out, probably soon. … well, not that soon anyway.
So excuse me for being enthusiast, I could talk about “what I learned” in terms of knowledge, but that is well known and has been discussed already, the most valuable thing is what I learned from my cohort and Juan, because all of them are exceptional people and I am honored to have been part of this group. It saddens me not to be able to hear your opinions in the same forum although it may be interesting to create a group for that… I can see your faces saying “Are you crazy? Get some sleep!”
Anyway, its been a great ride! Now, let’s get out there.
Lets go back to the fundamental question:
What happens to publishing in an era where the vast majority of publishing and reading happens on the Internet?
My impression is internet and printed books are seen many times as poles of the same thing, while it is not the case, we love the dialectic discourse and had been trained to look at things this way.
There are reasons why some really BIG corporations and individuals see it as a problem, they were shaken by the advent of the Internet, they were happy curating, editing and printing books, magazines, newspapers and other printed materials, enjoying a great power and misusing it often to shape the world along with their friends, the mass media: TV, Radio, Movies, etc. Then comes this thing, the Internet with the Web and suddenly, everyone is talking, discussing, expressing opinions they did not asked, they did not allowed to ask and actually nobody had a way to ask publicly. When heard, read and discussed, these questions raised more questions, in a snowball effect.
Suddenly everyone was aware of many more things than those that were filtered through the TV screen, newspaper, books or radio, everyone was giving an opinion and not hearing to those “expert” writing books or talking in shows and programs, people started sharing events not sanctioned by the publishers and media and making the whole thing a mess.
It has been some times discussed in class, publisher houses have been progressively absorbed into “Media Groups” as have been the case of film companies, and like Alphabet is starting to understand, these Media Groups, like Bertelsmann and Pearson (Owners of Penguin-Random House), do not like to be under the light, after all, people is happy having those funny “big” companies as referents, while the real BIG ones just watch the game unfold.
In the above example, it would be definitely bad for the business if someone finds use for the fact that Penguin-Random House is actually co-owned by Bertelsmann a German Company that has been around for nearly 200 years (183 to be exact) and which, for example, during World War 2, was a leading supplier to the Wehrmacht and even used Jewish slave labor to increase their profits. But also Pearson plc, the other co-owner, started as a construction and engineering company which among other things, built Tanks for WW1. Nothing farther from “the preservation of culture” unless your idea is to preserve your culture by wiping out the rest, which is a discussion point for later.
Those really BIG companies started to build their empires, way before the publishers we know today, and like them, other BIG players came into scene like CBS (Owner of Simon & Schuster), Viacom, Time Warner, etc. They are not concerned with readability, legibility, privacy respect, ebooks, etc. They just want YOU.
So what the internet has to do with this? Like I said, it came to shake the way we shared and consumed information. But then it derailed somewhere, when America On Line (AOL) came into the picture, it growed exponentially, like them, allowing to merge (buy) with Time Warner while retaining 55% of the shares, they really screwed up so Warner took it back some years later. In the meantime, other companies benefited of the big boom and then, later we had the players we love to hate (some just love them) Google, Amazon, Facebook, and the other guys who really don’t matter. What does that mean? That the Internet has become another great power source, and just like the other media companies, it has given us more titans that fight among the older ones with no clear victory foreseeable and the only real effect in that they “change people’s lives”.
But wait! Wars and disease also change people’s lives, so don’t be deceived by the kind-related motto, product of years of marketing seen almost everywhere.
The whole point of this picture is to these companies have been there for a while and struggle today for having the big prize: US (as in we, not the country). It has been sad and terrifying to hear many of my classmates to say: I am no one, my data is not important, let them track me if they give me what I want and things like that. It points out that the indoctrination has worked, and so, everyone is jumping freely into the furnace (enter cartoon of people hitting the “I Accept” button and jumping into a fire pit).
Yes, we share, we laugh and we give our data “freely” having little space to rationalize it. Events like Cambridge-Analytics are opportunities for that. What happened to that internet that would free us from the BIG ones? That caused them to shake and even be acquired by the new players? Weren’t they supposed to change the world? So many questions but lets back to the first. What happens to publishing?
We now are aware of the potential power a Publisher has, not only in the book industry, but as an expert in making things public, to divulge, to understand what is happening, to get information, setting up strategies, tracking and distilling data, all those skills that will help us not only in the immediate industries, but as a human activity. The conclusion, Publishing is not disappearing, far from it, is outreaching and adapting to other fields, interacting with them and figuring out what to do.. Game publishers, interactive narratives, video game publishers, podcasts, bloggers, social media, social causes, publishers can make a change in many places now, not just the book and magazine industry. The key here is observe, learn and adapt.
Now that I know better, I don’t find a reason for the printed books to disappear like many early adopters suggest. I am contemplating a huge landscape with millions of possibilities, this is what this course has taught me. To think about who are the players, to know what is my role as an individual and as a future publishers and to learn the existing technologies and business (rather difussion) models we have available. It has been really helpful to learn this because even if I decide to set up a Scriptorium where we make books manually old-style, I will be aware and watching what is happening outside and for sure, I will be using what I have learned here to promote these hand made products. It has been helpful to know other’s opinions, we gave the best and we gave it for free, we even hit the I Agree button.
So what is coming next? We will see, now, lets get those tacos!