This paper explores the multiple purposes of Snapchat as a publishing platform. The app has gone through numerous transitions since its inception — I will explain the common personal uses of this app, explore the different ways media companies are publishing on Snapchat and delve into how Snapchat is becoming a media company itself. I will explore the multiple ways magazines have expanded their brands to Snapchat and what this could mean for the magazine industry in general. Has trendy publishing shifted from 140 character limitations to limited-time access to the content? Snapchat has not changed the magazine industry but has expanded it and thus provided an innovative outlet that allows different content formats.
Continue reading “Limited-Time Content”
In response to “Sifting Through All These Books” by Hugh McGuire. 2010.
In the online blogging world, similar blogs are linked together by those who produce them for the purpose of discoverability. If you like this one blog, you will probably also be interested in another blog that they have linked to because the writer believes that their blog is similar to that other one (or that the other one is of good quality, approaches interesting questions, talks about important subject matter, ect.). In order to reproduce this in the real-life-publishing-world, perhaps publishing houses should focus on promoting their brand as a whole.
Continue reading “Publishing Brands”
How Technology Has Changed Sports Writing
ABSTRACT: Very much as with other aspects of publishing, data and digital technology has fundamentally transformed how we publish about professional sports. Over the past ten years technology has affected how fans watch professional sports, how fans interact with professional sports and professional athletes, and how people publish about sports. This paper explores how the technological changes around how we consume sports has affected the ways which we publish content about sports— in social media, journalistically, and digitally.
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In response to The Coming Book Wars: Apple vs. Amazon vs. Google vs. the U.S.
In light of Google’s decision to drop its agreement to be independent bookstore’s ebook provider, it appears that independent bookstores have a large business decision to make: either they have to expand and become large enough to offer good quality digital service and ebooks or stick to plainly print books and only incorporate links to ebook providers on their websites. These bookstores can still provide links to kindle, kobo and ibook versions of the ebooks on their websites, if they want to gain a share of the revenue from ebook sales, they will have to expand in order to provide this service to their customers. Independent bookstores need to realize that Apple made this decision based on the revenue that they were not pulling in, and that they also need to make the decision to either expand their companies so that they can gain a share of ebook revenue or just stick to print books, if expanding to include quality delivery and technical support for ebooks would involve more expenses than the revenues would offset.
There is also another option for authors when they sell their manuscript to publishers: there could be a move to not sell their digital rights. This way, they could retain the rights themselves, either create an .epub file themselves and distribute it, or pay a third party to create an .epub file (for a fee) and then distribute it. This way, they could sell their ebook to independent bookstores and the stores can distribute it and gain a share of the revenue. This theory would be difficult because it would be hard to negotiate keeping the digital rights to your book at first, until it became common. We know from Tech project first semester that you can take an .epub file and put it into a Kindle app, a Kobo app, and iBooks. These digital companies would not be receiving a portion of the revenue for these books, but the books would still be readable on the different platforms. This option might be an advantage for the publishing industry and also might be detrimental: the advantage would be that the digital companies would not have any power over the distribution of these ebooks (unless they close their platforms so that exterior .epub files not bought from their online store cannot be read on their platform). The disadvantage would be that it would drastically change the distribution model: readers would have to go to the author’s’ individual websites to buy an ebook, or to the independent bookstore’s website to buy the ebook. There is no way to tell whether the advantages would outweigh the disadvantages or the inverse.