As it stands right now, Jellybooks is well-positioned to move in on one of the publisher’s most important (and hardest) jobs: to determine if a book will sell well or not. There is an opportunity for authors to harness this technology and share their books with readers to determine if they are print-ready, bypassing the publisher all together.
Yet there is also an opportunity for publishers here, if they are able to move fast enough (which seems to be a lot to ask in this industry) to take it. If publishers incorporate technology like Jellybooks as a regular part of their service offerings and business practices, there is a chance that authors will feel they need publishers to help them get the most out of the technology to perfect their stories.
Publishers could send draft manuscripts to readers, which would be similar to ARCs but much less polished. The Jellybooks technology would measure reader interest, which the publisher could analyze alongside other decision-making factors (intuition, current trends, etc.) that determine if a book gets published or not.
The data would also help publishers determine how to allocate resources to different books. Books that most people finish and read quickly may only need minor suggestions and copy edits, while books that people stop reading after chapter three would be flagged as needing a closer look at what happens at that point in the book. The editor could then go in and analyze that section of the book, and work with the author to make targeted revisions. This agile revisions process would involve the editor, the author, and the reader (who has been missing from this equation in the past).
By getting more feedback on a book before it is published, publishers and authors can better ensure books will be well received by target audience. Hopefully, the additional work that will go into getting a book ready for print will be balanced out by increased sales that result from stronger books.
Other companies that release products often do rounds of focus group testing to perfect their products, and so it makes sense that this process should be adapted to the publishing industry, especially with the support of technology. Why not have research-based feedback to bolster the editing process? If editors can use this technology to help them do their jobs more efficiently and effectively (by becoming experts in interpreting and responding to the data), then they will be able to mitigate the threat of losing their jobs to the technology.
If we want to stay relevant, we need to find ways to use emerging technologies, like Jellybooks, to our advantage.