Proliferation of Digital Publishing

Digital Publishing proliferation

Name: Jim Huang

Student Number: 301144358

Instructor: Juan Pablo Alperin

Proliferation of Digital Publishing


One of the greatest challenge facing communication and media industry in the digital age is copyright challenge. The concern arises from continued infringement of authors’ right of publication as well as selecting and assigning their work to their heirs. The copyright law has been promoting the rights of the authors in the public domain by preventing copying or selling an author’s original work to encourage useful and creative writing (Menand, Toobin, & MacFarquhar, 2014). Besides, the copyright laws act as moral rights to give authors total control regarding the integrity and reproducibility of their creations. On the other hand, the improvement in technologies has exposed the artistic works, and the authors are at risk of losing their rights because of conflict between public and private interests. The new technologies have made it easier to disseminate files within seconds via the internet (Menand, Toobin, & MacFarquhar, 2014). In the midst of the current disconnect, this paper seeks to discuss new approaches that have been adopted to safeguard plight of artists. The introduction of the digital rights management has allowed authors to combat piracy. The technique allows copyright owners to control the access of their files by users on digital platforms (Morgan, 2011). The shift from traditional publishing models allows authors to restrict the platforms where the users can access their files, thus, preventing piracy. The anti-circumvention law protects the digital rights management.


Evolution of Digital Publishing

The creative artistic works are mainly marketed via the internet to increase the proceeds and benefit the copyright owners. The internet disseminates large files within seconds, thus, exposing to the risk of piracy and duplication without permission (O’Leary, 2013). The most realistic solution for the authors has for long being the creative commons license (Morgan, 2011). The creative commons license protects the works of an individual in a manner that he can reach large audience in a faster way than the use of such conventional methods as ‘all rights reserved’. The license allows the works of a person to be raised and shared under flexible and legally sound terms (Menand, Toobin, & MacFarquhar, 2014).

The advancement of technology has made authors to get many avenues to make a living even without direct sales of their contents. The creative commons license can allow the authors to make a living even without selling their contents directly. For instance, the authors promote the aspect of attribution where the author can let other people use and distribute his works. The law requires people to distribute but also share personal work too not for profit. The work of an author can be used but not altered (O’Leary, 2013). Therefore, people approach the author with ideas that go beyond the license. People can approach the author with a movie idea based on his work; thus, the author can make a living even without selling the content directly.

The creative commons license helps the authors to make decision on their ideas and works whether to keep them or get distributed for their benefits. A successful author who sells must be widely known by creating a global presence. Giving the e-book versions on the internet under a creative commons license increases the global presence of an author, thus, reaching potential customers easily (O’Leary, 2013). A creative commons license promotes collaboration, therefore, expanding the fan base and spreading the authors’ work much farther than an individual could. The license ensures that the author gets the credit they deserve for their works. The author is not prevented from selling for making profit using personal works unless the contract signed with the publisher indicates otherwise (Thatcher, 2015).

The digital printing via the internet provides a platform for interaction with the customers. There is an end-to-end connectivity across the World Wide Web. The book-based communities that are created in the digital realms provide access to the digital versions of the book content, and the author makes a living by customer subscriptions. The publishers are involved in creating and sustaining community ties using digital printing (O’Leary, 2013). The subscriptions to access the books are sold to individuals and institution under the creative commons license. The subscriptions enable the buyers to access the databases. Therefore, they are beneficial for the authors as they are offered under the creative commons license with a great degree of flexibility (Thatcher, 2015).

The use of published research by a third party can be granted by the author under contractual agreements. Once authors publish their work under the creative commons license, they cannot prevent the use under the specified terms until the expiry of the copyright (Kim, 2007). The author can make the copyright available under different terms and conditions or waive the existing conditions to grant additional permissions (Thatcher, 2015). For instance, a work assigned under a creative commons license with a non-commercial clause can be altered through contact with a publisher to include a chapter in an edited collection. The edited collections earn the author profit (Kim, 2007). Besides, a license negotiated directly with publishers under the normal copyright conditions makes the author access some fee through it. Therefore, the creative commons license allows the authors as the creators of the content to be precise on how others may use their work. The copyright ownership moves from the publisher to the author (Kim, 2007).

Business Models for Publishing

The print media has been explored endlessly. Thus, the traditional business models have been broken, and the new digital printing will solve problems of both the authors and publishers. Advertising of the works has fragmented to include social networks, aggregators, and blogs to increase the customer base for the authors (Calder & Yngve, 2012). Although the content has been expensive, they are paid for it online. Publishers have been able to reach wider audiences in the newly emerging digital platforms, thus, increasing competition. The publishers can reach wider audiences freely than ever before in the digital printing (Blanke, Pierazzo, & Stokes, 2014).

Scholarly publishing in every media requires substantial resources above the ones required to create contents. Upon the arrival of digital publishing, there was a misconception that the role of the publishers would disappear and start distributing materials for the readers. The publishers play a very crucial role in the production and distribution of materials. They make the readers connected to the authors (Blanke, Pierazzo, & Stokes, 2014). The traditional publishers focused more on library subscriptions as their model of increasing revenues. The models of moving away from the books to monetizing of services have been crucial in making the authors earn a living even without directly selling their books to the customers.

The models of subscription and access have been the alternative to purchase, and consumers have widely accepted them. They operate under offer-on-demand convenience-book subscription models. Publishers use the mass market e-subscriptions to reach the audience. The subscription model in the digital era offers the authors products on a continuous basis for a recurring charge (Thatcher, 2015). However, the copyright of the products is retained by the authors preventing third party alterations. They are the common pricing options for the books and other artistic works utilized by online services and media companies. The model has been effective for the authors to get paid for their work without even meeting the customers through automatic cash flow payments. An automatic source of recurring revenue is availed to the authors (Thatcher, 2015).

The most common subscriptions have been for the magazines and articles on different topics. The customers pay an annual fee to continue receiving the content through their devices either on the monthly, weekly or daily basis. The advantage of the subscription business model in the digital publishing proliferation is that the publishers and the authors are guaranteed a recurring cash flow even in the cases of customers that are not regular users of the services (Herman & Gylling, 2015). There is the significant amount of subscribers who continue to pay without using the services for the benefit of the authors. The authors benefit more under the creative commons license as the sole owners of the copyright. However, the subscription business model of publishing faces such challenges as lack of automatic renewal by some of the audience. Some customers tend to resist automatic renewals for their e-book subscriptions preferring the physical products (Herman & Gylling, 2015). The subscription publishing models are beneficial in that they offer medium revenue potential that can go to high levels.

The evolving and the digital technological proliferation in the communication and media industry aim at eliminating inconvenience in accessing the artistic works and the books. The subscription and access model using the creative commons license ensures that the author’s materials are distributed but not altered (Gantz, 2013). The sharing of ideas promotes creativity as the authors get different ideas to use their content from the subscribers. Besides, the subscription models improve the relationship between the authors and the audiences through interaction. Subscription and access are viable models for the readers, the publishers, and the authors. Apart from improving the authors’ creativity, the model increases competition in the sector that is crucial to the expansion of the industry (Herman & Gylling, 2015).

The competition is improved by an increase in the audience reach; thus, the authors must improve their content to be successful in the model. The subscription model offers cost-saving advantages to the end users who are the readers. The subscription is discounted for the readers rather than the normal physical buys of the books and journals. Besides, the publishers access many audiences contrary to the physical interaction. The online subscription of different artistic works gives the publishers a lucrative opportunity for marketing (Gantz, 2013). The subscription business model requires the prompt solving of customer problems to promote confidence and their loyalty (Herman & Gylling, 2015). The value propositions for the readers are high as materials are availed to them at a reasonable price compared to other models such as pay as you read.

The customer relationships are based on self and automated services to keep the costs down. The target of the model is mainly the mass market for creating a significant customer base. Most customers have appreciated the proliferation of subscription offers by sustaining their access. Once the books are published in the open access under the Creative Commons license, the doubt of copyright concerns is eliminated. The integrity of direct subscriptions is directed to the customers who are the readers. Most of the subscribers benefit from privacy by the publishers as their details are hidden (Gantz, 2013). The subscription model drives innovation by engaging the customers. Besides, the model creates more incentives to innovate. The subscription publishing model has been embraced by many publishers, authors, and readers, and it is in the process of evolution to continue benefitting the stakeholders.


Blanke, T., Pierazzo, E., & Stokes, P. (2014). Digital Publishing Seen from the Digital Humanities. Logos, 25(2), 16-27.

Calder, P., & Yngve, A. (2012). Open Access, the Creative Commons Attribution License, and the Nutrition Society journals. British Journal of Nutrition, 108(11), 1913-1914.

Gantz, P. (2013). Journal print subscription price increases no longer reflect actual costs. Learned Publishing, 26(3), 206-210.

Herman, I., & Gylling, M. (2015). Bridging the Web and Digital Publishing. The Journal of Electronic Publishing, 18(1).

Kim, M. (2007). The Creative Commons and Copyright Protection in the Digital Era: Uses of Creative Commons Licenses. Journal of Computer-Mediated Communication, 13(1), 187-209.

Menand, L., Toobin, J., & MacFarquhar, L. (2014). Copywrong – The New Yorker. The New Yorker. Retrieved 5 November 2015, from

Morgan, C. (2011). Understanding the Creative Commons license. Learned Publishing, 24(1), 51-53.

O’Leary, B. (2013). Why Do We Ignore Context Publishing?. Magellan Media Partners. Retrieved 5 November 2015, from

Thatcher, S. (2015). Open-Access Monograph Publishing and the Origins of the Office of Digital Scholarly Publishing at Penn State University. Journal of Scholarly Publishing, 46(3), 203-223.

The Impacts of Technologies on Publishing and Education Sectors

The Impacts of Technologies on Publishing and Education Sectors
Course: Publishing 401
Student Name: Jim (Junyao) Huang
Student Number: 301144358
Instructor: Juan Alperin

Publishing industry comprises of magazine, book and newspaper industries. Products from the publishing industry have had a great influence on the cultural and socio-political environment; an example is the education system. Technology advancement in digitization has led to increasing in popularity of e-books and various online resources. It has led to high levels of competition, which affects consumer spending. It is believed that digitization in online newspapers and e- books has led to dying of the industry. On the contrary, it has opened up new opportunities (Greco, 2005). The aim of this paper is to find the points of both convergence and divergence on the use of technology in the publishing industry and education sector.

With digital technologies, there exist virtually no boundaries of time or geography. Magazines, books, and newspapers can now be published anytime and anywhere. Digital technology provides a platform for marketing in which digitization of books in websites has made it easier for students to access information with no limits. It has reduced the burden of carrying hefty books from one location to another. The Internet has led to saving of time for other activities since physical distribution has disappeared. The distribution now exists in forms of electronic copies. Distribution of the copies on the Internet is done freely and therefore costs are cut for producing additional books and journals (Ronte, 2000). Saving of costs leads to economic growth. However, fixed costs tend to increase because digital publishing requires investments in the installation of networks. According to Ronte, digital distribution is fast compared to physical distribution and its exclusive access attracts more consumers.

In the education sector, the Internet has facilitated a platform in which educational materials can be shared from one person to another. This development has led to increasing in popularity of distance learning. It has been made flexible to study while doing other tasks like working since attending school is no longer mandatory. There are new platforms where teachers and students can connect within the network (De, 2003). However, a clear assessment of students undertaking online learning is not yet figured out. In the current generation, most students are computer literate and hence are exposed to unique online resources, which increase their knowledge. They can also access the Internet from their mobile phones and tablets. The Internet and mobile technologies have provided a platform for advertising. School admissions and job opportunities are now made available online. Advertising of job opportunities helps students know the available job openings in the market and what is required of them to acquire the jobs. Students can also know the openings for admission in various schools from a wide variety. It offers opportunities for students to enroll in schools in other continents because they can apply via the Internet or use the option of distance learning. This is an indication of enhanced diversification.

The Internet and digital technologies have eased off if not solved the problem of oversupply in the publishing industry. Currently, there are close to 72 million active websites with 5% of the websites being blogged (McGuire, 2015). Links have been introduced to solve the problem. Links create currency for writers and readers to surface and access wonderful stuff. Google has built a reputation exchange in that, the more the links one has, the more the importance of Google search. The more weighted links confer their importance to others. It created an ecosystem for writers and readers to a point blogs are the fact of life and are created in various ways to make them attractive. Strictly speaking, Google does not make money from the free content they offer. In fact, profits are generated from selling advertising space on their screens. Customers’ profiles are being sold to advertisers (Morrison, 2011).

An opportunity created by technology is the invention of e- books, which has been growing rapidly. An advantage of e- books is that a publisher can never be out of print and the supply chain in the industry is shorter and faster (Carreiro, 2010). It results to lower costs, which result in higher profits for authors and publishers. Readers also access the books at lower prices. In the past, hardcopy books were commonly used in the education sector, for learning and teaching. The invention of e-books has led to the development of education sector in the cost of purchasing books has been minimized. Teachers can now teach via information on the Internet and students can access the information. Digitalization, however, goes in hand with piracy. E-books face a risk of being copied and being spread illegally on the Internet, but this is solved by both compression and encryption. According to Carreiro, the digital object identifier is an initiative of the publishing community for the protection of its assets in the digital world (Carreiro, 2010). Other than technology, the increasing demand of e-books is caused by user friendliness, privacy, and cost. Some readers find the change interesting.

Another change in the publishing industry due to technology is the introduction of online newspapers. Globally, all countries are now producing a traditionally printed newspaper and online newspaper. Digitization of newspapers has created a platform where students, philosophers, and even business people can now access news from all over the world. Current trends and emerging issues in different countries are conveyed in the newspapers hence greater knowledge to all those researching for information. Availability of the information from the media has helped shape students with a passion for being writers, politicians, business people, journalists and other professions. Exposure to stories about legends and great leaders inspire them. Online newspapers have tried to shut off the traditionally printed newspapers, but it has not been entirely successful. Publishers have been afraid that offering free content on the Internet is going to reduce the sales of the traditionally printed ones. To curb this, they have introduced a subscription fee for access to the online news, which cuts down the demand for online news. The welfare benefits outweigh the cost. Hence, both forms are still on demand in the market. The Internet has brought a new experience to the publishers. In the past, they were stuck to publishing covered books but now there is a variety. It is an exciting experience, which increases the publisher’s motivation by doing something out of the norm. It has led to the rise of blogs by writers.

Digitization has made the research process easier. The education sector has developed due to this. Students can now research information easily with the click of a button. In the past, studying was a struggle when students were limited to study volumes of books when carrying out research. It was time wasting and tedious. Covered books were also limited since schools could not provide every student’s desire of books for study. E-books have benefited the education industry since any student can access information anytime and anywhere (Morrison, 2011). There are online resources such as references, research topics, and even catalogs, which are beneficial to students instead of using a traditional, physical library.

The increase in the use of Internet and digitization has exposed the publishing industry to working hand in hand with other industries. They use technicians from the information and technology industry to create networks for them. This has helped in job creation in the industry, making lives better and even contributing to economic growth. It also promotes teamwork and good working relations to have a good working environment. There exist many publishers in competition with others, which motivates critical thinking and prevents stagnation to remain in the market. Technology has also caused the publishing industry to be flexible in their operations, as they are not stuck to publishing books with covers. Barnes and Noble claim that it sells three times digital books than physical books combined (Morrison, 2011).

Publishers are expanding their markets to social media such as Facebook and Twitter. They are powerful and massive social media platforms, which reach out to many people. Social media is not only limited to the interaction of people, but publishers also get a platform to post interesting contents that would capture the reader’s attention. It exposes people to long-form content discoveries. It also exposes them to interesting articles and discoveries in the platforms, which creates a relationship between the writers and the readers. Digital magazines have turned out to be an activity of leisure to some students (McGuire, 2015). They can also sharpen their skills, talents and hobbies through such exposures. Shifting from the printed books due to digitized publishing has been a challenge but the publishing industry has come up with ways to embrace the shift. They have looked for new distribution platforms, which allows for more streamlined contents instead of relying on traditional marketing infrastructure. It opens up options for free contents for readers and high profits to the publishers. By embracing the digitized publishing, publishers can now find new ways to monetize long-form content. Since digital content is not limited to physical space, it gives publishers a platform to express themselves with no limitation. An article can be transformed into a must- faceted story due to its ability to expand. Digitalized distribution has raised the expectations of the consumers. Therefore, the publishers must deliver. Embracing up to date designs helps to retain readers. Embracing applications provide publishers with effective ways to satisfy their readers and increase of digital edition distribution. An example for this is the increasing number of applications associated with various magazine and newspaper companies. The form of digital content transmitted via applications on mobile devices enhances the interactive experiences of reading. Videos, links and sounds can be embedded in the application alongside the traditional text content.

Similarly, Internet popularity has also led to the creation of apps. The education industry has successfully used apps to connect with students in a more engaging way. Parents and teachers report positive improvements in many categories including academic performance, critical thinking skills, motivation, positive attitude and literacy due to the use of those apps. Students can also access online tutorials, which help them gain more knowledge and a chance to access their abilities themselves. There exist students living with disabilities who faced a challenge in coping with studies in their conditions. Digital contents and applications made it possible for those students to study in a better way without having to move. Some applications tutor them on how to do some things that seemed impossible in the past. It made life easier for those students. Applications allow both publishers and school teachers/instructors to reach a growing number of people using tablets and mobile phones in a more effective way.

Digital publishing has lead to self- publishing innovations. It is motivated by the urge of independence, which had not been foreseen for the publishing industry in the past. Self- publishing has offered independent publishers a chance to new and exciting opportunities for distributing digital content. Initially, the process was tedious with the publishing and awaiting acknowledgment and marketing afterward. In addition, digitization has encouraged students with a passion and talent for writing to pursue their dreams. As a result of this, students can find a way to express themselves and turn to activities that will boost their growth. There is a platform for everyone without limitation to display his or her talents to the whole world. Social media makes it easier and effective. It saves on cost and time. The publishing world was once reserved for large organizations who would afford production infrastructures but now it is expansive, and others can do it independently. Self- publishers can now operate from their homes. Costs of production have been minimized such as volume print runs. Due to increase in self-published books, there has been a 105% increase in drama books and poetry, 80% biographies and general fiction and 30% increase in science books (McGuire, 2015)

Technology has indeed impacted (both positively and negatively) to the development of many industries. It is foreseen that there will be a big disruption in industries in the coming years as the world gets digitalized by the day. It leads to a massive imbalance of supply and demand in the industries. Dreams of many people have come true due to the technology advancement.

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Carreiro, E. (December 01, 2010). Electronic Books: How Digital Devices and Supplementary
New Technologies are changing the Face of the Publishing Industry. Publishing
Research Quarterly, 26, 4, 219-235.
De, F. D. M. (2003). Closing the gap in education and technology. Washington, D.C: World
Greco, A. N. (2005). The book publishing industry. Mahwah, N. J: Lawrence Erlbaum
McGuire, H. (2015). Sifting Through All These Books – Tools of Change for Retrieved 30 September 2015, from
Morrison, E. (2011). Are books dead, and can authors survive? | Ewan Morrison. the Guardian. Retrieved 30 September 2015, from books-dead-ewan-morrison

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