Category Archives: Coinflip

CoinFlip’s Adventures in Booktype


MediumCoinFlip Publishing began it’s program of re-imagining the classics with Alice’s Adventures in Wonderland. We imagined an Alice that combined classic elements, (prose, poetry, and illustrations) with a modern collector’s aesthetic and  the function of cutting-edge production technology. Over the last three weeks, we have been flowing Alice through Booktype testing the program’s limitations and  benefits. The original book, like our version, incorporates images and poetry, it also incorporates custom typesetting in the form of the mouse-tail, which became our largest concern as we moved forward. It represents a challenge historically as well as  today, for any publishing platform. What follows is a list of the limitations, issues, and benefits of working with this software, as well as an overarching summary of  the company’s experience using Booktype (version 1.6.1) to bring our conception of Alice to life.

“Booktype makes it easier for people and organisations to collate, organise, edit and publish books. Delivering frictionlessly to print, third party services via an API and almost any ereader, Booktype facilitates collaborative production processes. No more lost manuscripts, overwritten Word files, awkward wikis or cumbersome CMSes.”

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CoinFlip – Marketing Alice



Our first step is to build a newsletter list to send out promotional campaigns. At Word Vancouver on September 29th,  2013 we will be handing out flyers (with our Website, Facebook, Twitter, and Pinterest listed alongside our mission statement and a picture of the front cover) offering candy and asking people to sign up for our newsletter. Our website also has an option to sign up for our newsletter (created free on MailChimp). Continue reading

CoinFlip Publishing – Down the Technological Rabbit-Hole


CoinFlip Publishing is a small start-up out of the Masters of Publishing program at Simon Fraser University in downtown Vancouver.  Sydney Barnes, Cassandra Metcalfe, Siobhan O’Beirne and Alex Sutcliffe, have joined together in this endeavour in order to produce books in both print and digital format using Booktype, a bleeding-edge, online book-making technology. Continue reading